This book develops a comprehensive framework of winning shipping strategies through the application of established Strategic Management theory to the analysis of the shipping industry, while taking into consideration the many specificities of this hypercompetitive, cyclical, global sector. Empirical evidence is drawn from case studies of leading firms from the thriving Greek shipping community. The synergistic juxtaposition of theory and empirical evidence sheds light in this under-researched vital area of economic activity and leads to useful conclusions about workable strategic typologies and key success factors.
The book is useful for: